Reviva — Pilates Expo Miami Briefing Pack
1. The 30-Second Pitch (memorize this)
Reviva is a 44,000m² (~474,000 sq ft) wellness retreat we're developing 20 minutes west of Valencia city.
Exclusive-use venue: the host brings their own program, we provide the facilities, infrastructure, and logistics. The aim is a frictionless experience for hosts, so they can focus on running their sessions, not managing a venue.
16 en-suite rooms sleeping up to 32 guests at double occupancy.
A 140m² (~1,507 sq ft) studio with up to 19 Pilates reformers, up to 26 yoga mat spaces, and barre fixtures.
A separate 140m² (~1,507 sq ft) gym.
A spa with dry sauna, steam dome, cold plunge, treatment rooms, and a relaxation area.
An outdoor pool (15x7m / ~49ft x 23ft) with integrated hot tub and cold plunge.
Full catering, personalised for your group, included as standard, with a wraparound concierge service so hosts aren't managing logistics themselves.
We're targeting a 2027 opening. We're here talking to studio owners and hosts about running retreats there, and to potential investors who want to be part of the business from the early stages.
That's it. Say that, then ask what brought them to the booth.
2. Status of the Venue — Say This Exactly
Do NOT say "we own it" or "it's bought." We don't own it yet.
Correct line: "We're working through due diligence, as with any standard property acquisition, that process is nearly complete. Development start depends on due diligence and planning permission both being finalised, so we're not committing to a date yet. We are opening up interest for tentative H2 2027 bookings, no commitment either side, but it's a good way to get on our radar early."
If pushed further ("so when does development start?" / "what if planning permission is delayed?" / "is the 2027 opening still realistic?" / "can I lock in a date now?") — redirect to Ian. Don't offer a firm date or treat "tentative interest" as a confirmed booking, this is deliberately open.
3. FAQ — Andrew Can Answer These Directly
Q: What is Reviva? A wellness retreat concept 20 minutes west of Valencia city, Spain, built around fitness and wellness groups, offering a gym and studio with space for Pilates (reformer and mat), yoga, barre, and recovery — pool, cold plunge, the works. Opening targeted for 2027.
Q: Where exactly is it? 20 minutes west of Valencia city, Spain — rural setting, a 44,000m² (~474,000 sq ft) private estate.
Q: What's the facility spec? 16 en-suite rooms (up to 32 guests at double occupancy, rooms range 25–37m² / ~269–398 sq ft), Pilates studio with up to 19 reformers, up to 26 yoga mat spaces (studio 140m² / ~1,507 sq ft, store and cleaning rooms are separate and not included in that figure), gym (140m² / ~1,507 sq ft), spa (dry sauna, steam dome, cold plunge, treatment rooms, relaxation area), 15x7m pool with hot tub and cold plunge, courtyard.
Q: Is catering included? Yes, catering is provided on site as standard, it's not a separate add-on a host has to arrange, and it's included in the pricing. There's a farm-to-table element planned too, the estate will produce its own fruit and vegetables. Menus and dietary requirements are agreed in advance of travel, so nothing's left to chance on arrival. Exact figures, that's what the booking calculator is for, see Section 4.
Q: What does the concierge service actually cover? Say: "The idea is to take the operational headache off hosts, planning, logistics, on-the-ground coordination, so a host can focus on running their sessions rather than managing a venue." Don't list specific inclusions (transport, translation, staffing, laundry etc.) unless you've confirmed them with Ian first, promising something by name that isn't actually in scope is worse than staying general.
Q: With 32 guests and 19 reformers, how do full-group classes work? Say: "That's the host's call, not ours. Some run two sessions, some bring a second trainer. We're providing the facility, the studio design is flexible enough to support whichever model a host prefers." Don't imply Reviva dictates the program.
Q: If I bring my group, will we have the venue to ourselves? / Can I get exclusivity or first refusal? Yes, and it's automatic, not a special ask: every booking is exclusive use of the whole private venue. There's no shared-occupancy scenario. Say: "Every group gets the venue exclusively, that's built into how we run it, not an add-on you have to negotiate."
Q: With 19 reformers and 26 mat spaces, does the studio still feel spacious? Say: "Yes, it's been floor-planned for it. Reformer layout keeps a working aisle of 1-2.7m between rows, and the mat layout at max occupancy still has 85cm-plus between rows." Reformer and mat setups are separate configurations of the same room, not run at the same time, so it's never both at once. If asked for exact dimensions or the full floor plan, redirect to Ian.
Q: What reformer brand? Say: "The renders use Balanced Body Allegro 2, they're popular in the contemporary market and allow a tower combination if there's demand for it." This is what's shown in the renders, not necessarily locked in as final, if pressed further on whether it's confirmed, redirect to Ian.
Q: Is this an investment opportunity or a host opportunity? Both, and they're different conversations. Investors are buying into the return (12% target). Studio owners/hosts are being courted to bring retreat groups or run programming there. Ask which one they are, then route accordingly (see below).
Q: Do you have social proof / photos / a website? Instagram @my_reviva. Website is revivaretreats.com, the one on the booth banners, use it for everyone regardless of whether they're a host or investor lead.
Q: Who's behind this? Ian Dickinson is the founder. Point to him directly for anything beyond the basics.
4. Pricing Approach
We don't quote exact figures, there are too many variables. After a general intro conversation, the next step is the booking calculator on the iPad (revivaretreats.com/booking-test), for the host themselves to work through for indicative pricing. Guide person through using it as a conversation aid, not to operate it or quote numbers on their behalf.
This is for retreat/host pricing only. It has nothing to do with investment terms below, don't point an investor at the calculator for ticket size or return questions.
CHEAT STEPS:
To bypass SEND ACCESS CODE click/tap 5 times on the right of the button
Tap the invisible 44×44px button in the bottom-right corner of the persistent blue banner, 5× within 3 seconds, this one's different: it clears saved session progress and reloads the page, giving you a completely fresh wizard.
On the Estimated revenue there is a faded dot on the line above ESTIMATED REVENUE. Clicking it opens a full internal calculation breakdown (a separate export window titled "Reviva calculation breakdown") showing every intermediate figure, base rate, season and group modifiers, gross vs net, activities math, all of it.
5. Investment & Legal — Redirect to Ian
Basics
Project is being developed with debt finance (not equity - nobody will own a share of the company)
We are currently raising a second round of investment to close on the property and initiate development, after due diligence is completed
Minimum investment is €5k / US$ 5.8k / CA$8k
Minimum term 3 years
Compound interest and capital paid back at end of investment term
Investment is a simple term loan
Script: "That's Ian's area — let me grab him, or take your card and he'll follow up this week." Always get the card either
way.
5. Key USPs (what makes Reviva different)
Purpose-built for Pilates/movement, not a generic wellness hotel. Up to 19 reformers and 26 mat spaces against 32 guests at max occupancy — enough studio capacity to support whatever class structure a host chooses to run, split sessions, multiple trainers, mixed reformer/mat, without the facility being the bottleneck.
Exclusive use, every time. No shared venue, ever. A studio owner booking Reviva has the entire property to themselves and their group, no other guests, no other classes running in parallel. This is printed on the banners, lead with it.
Concierge model removes the operational burden. Catering's included as standard, and a wraparound concierge service handles logistics, so a host runs the retreat content, not the venue.
Full recovery stack on-site — dry sauna, steam dome, cold plunge, treatment rooms, pool with hot tub — so a retreat doesn't need to bus people offsite for the "wow" amenities.
Scale for groups. 16 en-suite rooms sleeping up to 32 means a studio can bring a full cohort and keep everyone under one roof.
A private estate, not just a building. 44,000m² (~470,000 sq ft) gives room for outdoor programming, gardens, expansion — this isn't a cramped urban studio conversion.
Founder-led, deeply developed concept. 18+ months of financial modeling, architecture work, and planning behind it — this isn't a pitch deck knocked up last month.
6. Hooks — Opening Lines to Start Conversations
Use these as icebreakers depending on who walks up:
To a studio owner: "Do you / have you thought about running your own retreat abroad without owning or building the venue yourself? A lot of studios use retreats to build deeper loyalty and community with existing clients and boost lifetime value, is that part of your thinking too?"
To someone browsing without engaging: "Have you run or been on a Pilates retreat before? What made it work — or not work?"
To an investor-type (badge/context dependent): "We're building the venue side of the wellness retreat market — reformers, recovery, accommodation, all in one property. Worth two minutes?"
General fallback: "We're opening a dedicated Pilates and recovery retreat in Spain in 2027 — can I show you what it looks like?"
Goal of every hook: get the card, not close the deal. This is a lead-gen booth, not a sales floor.
7. Two Questions to Ask Every Visitor (for lead quality)
"Are you a studio owner, an independent instructor, or here for something else?"
"Would you be more interested in hosting a retreat there, or investing in the project?"
Their answers tell you which redirect script to use and give Ian a warm lead instead of a cold business card.